{"title":"PRIMIR ARCHIVE COLLECTION","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Archive Collection is a curated selection of past PRIMIR releases that helped define the brand's journey through New York City.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFrom limited drops and fan favorites to pieces that sold out and made their return, these garments represent different chapters of PRIMIR's evolution. Each item carries a piece of our history—capturing the ideas, moments, and creative direction that shaped the brand into what it is today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhile we continue pushing forward with new collections and our evolving identity, we believe some pieces deserve a second chance to be discovered. The Archive Collection allows you to own a part of PRIMIR's story before it's gone for good.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOnce these pieces sell out, they may never be produced again.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"prmr-grafitti-long-sleeve","title":"PRMR GRAFITTI LONG SLEEVE","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInspired by the walls, train cars, and street corners that shaped New York City's creative culture, the Graffiti Long Sleeve captures the raw energy of the city that built PRIMIR.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFeaturing our signature graffiti artwork across a heavyweight long sleeve silhouette, this piece represents self-expression, rebellion, and the unapologetic spirit of New York. Designed with a vintage-inspired feel and an oversized fit, it blends streetwear nostalgia with modern-day attitude.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAs part of the next chapter of the PRIMIR rebrand, this release pays homage to the artists, dreamers, and communities that continue to leave their mark on the city every day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're uptown, downtown, or anywhere in between, this piece is a reminder that New York isn't just a place—it's a lifestyle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e• Premium heavyweight cotton construction\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Oversized streetwear fit\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Signature PRIMIR graffiti artwork\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Inspired by New York City street culture\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Limited release\u003c\/span\u003e\u003c\/p\u003e","brand":"Primir Lifestyle","offers":[{"title":"Default Title","offer_id":45141036105797,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/1711\/3157\/files\/Primir.Graffiti.Longsleeve-FR.jpg?v=1781230459"},{"product_id":"uptown-zip-up-hoodie-black","title":"Uptown Zip Up Hoodie - Black","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFrom our Spring\/Summer 2023 Collection -The Uptown Bust Down Zip Hoodie brings together luxury detailing and timeless city attitude.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFeaturing custom rhinestone script artwork across the chest and extending across the back and sleeves, this piece was designed to shine from every angle. The oversized flourishes and crystal detailing pay homage to the era of custom airbrush tees, jewelry culture, and the unmistakable swagger that helped define New York fashion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBuilt on a premium heavyweight zip hoodie, the Uptown Bust Down is made for late nights in the city, summer rooftop views, and everyday moments that deserve a little extra shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis isn't just a hoodie—it's a celebration of New York's influence, creativity, and hustle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e• Premium heavyweight zip hoodie\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Custom rhinestone script artwork\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Full back and sleeve graphic application\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Double-lined hood\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Relaxed fit\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primir Lifestyle","offers":[{"title":"Default Title","offer_id":45141572059205,"sku":null,"price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/1711\/3157\/files\/ChatGPTImageJun11_2026at11_20_55PM.png?v=1781234484"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/1711\/3157\/collections\/BLACK.png?v=1781231006","url":"https:\/\/prmrny.co\/collections\/primir-archive-collection.oembed","provider":"Primir Lifestyle","version":"1.0","type":"link"}