{"title":"PRMR NEW YORK — SMMR DROP 001","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSummer in New York isn't a season—it's a mindset.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe city moves differently when the heat arrives. Sidewalks become runways, basketball courts become meeting places, and every block tells a different story. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSMMR DROP 001\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e captures that energy through washed textures, vintage-inspired graphics, heavyweight silhouettes, and pieces designed to look better the more they're lived in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBuilt for long days, late nights, rooftop conversations, downtown walks, and everything in between, this collection reflects the people who make New York what it is. Every garment carries the imperfect character of the city—faded, worn, authentic, and unapologetically original.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis isn't about chasing trends. It's about creating timeless essentials with a point of view. Every piece is designed to become part of your everyday uniform while representing the culture, ambition, and resilience that define New York.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWelcome to the first chapter of the season.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePRMR NEW YORK\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSMMR DROP 001\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"prmr-ny-ringer-t-shirt","title":"PRMR NY RINGER T-SHIRT","description":"\u003cp\u003e\u003cspan\u003eA vintage-inspired essential with unmistakable New York attitude. The \u003c\/span\u003e\u003cspan\u003ePRMR Star Ringer Tee\u003c\/span\u003e\u003cspan\u003e features a distressed PRMR logo and signature red star graphic on a washed cream body with black contrast ribbing, delivering a timeless look with a worn-in feel from the very first wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCut with a \u003c\/span\u003e\u003cspan\u003eslim fit\u003c\/span\u003e\u003cspan\u003e, this tee offers a clean, tailored silhouette without being tight or body-hugging. It sits close to the body while still allowing for comfortable everyday wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect with denim, mesh shorts, or layered under your favorite jacket, it’s designed to become a staple in your rotation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium cotton construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSlim fit (not body-hugging)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVintage washed cream finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBlack contrast ringer collar and sleeve cuffs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDistressed PRMR star graphic\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePre-shrunk for a consistent fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned in New York\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eFit\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eFeatures a \u003c\/span\u003e\u003cspan\u003eslim fit\u003c\/span\u003e\u003cspan\u003e that provides a streamlined silhouette without clinging to the body. For a more relaxed fit, consider sizing up\u003c\/span\u003e\u003c\/p\u003e","brand":"Primir Lifestyle","offers":[{"title":"XS","offer_id":45335249027141,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":45335249059909,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":45335249092677,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45335249125445,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":45335249158213,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/1711\/3157\/files\/BFDD8D97-C595-4CF0-936D-85F2905FDD27.png?v=1783766898"},{"product_id":"prmr-ny-crest-ringer-t-shirt","title":"PRMR NY CREST RINGER T-SHIRT","description":"\u003cp\u003e\u003cspan\u003eInspired by New York heritage and timeless collegiate style, the \u003c\/span\u003e\u003cspan\u003ePRIMIR NYC Crest Ringer Tee\u003c\/span\u003e\u003cspan\u003e blends classic sportswear with a modern streetwear aesthetic. Featuring a distressed PRIMIR arch logo, signature NYC crest, and vintage-inspired graphics, this piece is designed to feel like a favorite from day one.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eConstructed with a \u003c\/span\u003e\u003cspan\u003eslim fit\u003c\/span\u003e\u003cspan\u003e that creates a clean silhouette without feeling tight or body-hugging, this tee delivers everyday comfort with an elevated look. Finished with contrast blue ringer trim and a washed cream body for an authentic vintage feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium cotton construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSlim fit (not body-hugging)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVintage washed cream finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContrast blue ringer collar and sleeve cuffs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDistressed PRIMIR NYC crest graphic\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft, broken-in feel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePre-shrunk for a consistent fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned in New York\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eFit\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eDesigned with a \u003c\/span\u003e\u003cspan\u003eslim fit\u003c\/span\u003e\u003cspan\u003e that sits closer to the body while maintaining comfort and ease of movement. Size up if you prefer a more relaxed fit.\u003c\/span\u003e\u003c\/p\u003e","brand":"Primir Lifestyle","offers":[{"title":"XS","offer_id":45335252467781,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":45335252500549,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":45335252533317,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45335252566085,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":45335252598853,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/1711\/3157\/files\/4193BA49-66D6-47A5-BE80-6C3F3D227A56.png?v=1783767099"},{"product_id":"prmr-ny-heritage-ringer-t-shirt","title":"PRMR NY HERITAGE RINGER T-SHIRT","description":"\u003cp\u003e\u003cspan\u003eA modern take on a timeless classic. The \u003c\/span\u003e\u003cspan\u003ePRMR NY Heritage Ringer Tee\u003c\/span\u003e\u003cspan\u003e combines vintage Americana with New York streetwear, featuring a distressed PRMR NY emblem in bold primary colors for an authentic, worn-in look. Finished on a vintage white body with mustard yellow contrast ribbing, this piece is designed to stand out while remaining effortless enough for everyday wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe garment is cut with a \u003c\/span\u003e\u003cspan\u003eslim fit\u003c\/span\u003e\u003cspan\u003e that creates a clean, tailored silhouette without feeling tight or body-hugging, making it an easy staple for any wardrobe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium cotton construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSlim fit (not body-hugging)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVintage white garment wash\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMustard yellow contrast ringer collar and sleeve cuffs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDistressed PRMR NY heritage graphic\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft, broken-in feel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePre-shrunk for a consistent fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned in New York\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eFit\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eDesigned with a \u003c\/span\u003e\u003cspan\u003eslim fit\u003c\/span\u003e\u003cspan\u003e that sits closer to the body while maintaining comfort and freedom of movement. Size up if you prefer a more relaxed fit.\u003c\/span\u003e\u003c\/p\u003e","brand":"Primir Lifestyle","offers":[{"title":"XS","offer_id":45336854265925,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":45336854298693,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":45336854331461,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45336854364229,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":45336854396997,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/1711\/3157\/files\/F32EE57E-4EA2-4216-8C11-2A599885F835.png?v=1783767434"},{"product_id":"prmr-ny-varsity-ringer","title":"PRMR NY VARSITY RINGER","description":"\u003cp\u003e\u003cspan\u003eA timeless silhouette reworked through the PRMR lens. The \u003c\/span\u003e\u003cspan\u003ePRMR NY Varsity Ringer Tee\u003c\/span\u003e\u003cspan\u003e features a vintage white body with bold red ringer trim and a distressed collegiate graphic inspired by classic New York athletic wear. Finished with a worn-in wash and oversized varsity lettering, this piece delivers an authentic heritage look while staying true to the city’s streetwear culture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned with a relaxed, slightly boxy fit that sits comfortably without feeling oversized or body-hugging, it’s made to be worn every day and only gets better with time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eVintage white garment with red ringer collar and sleeve cuffs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDistressed PRMR NY varsity graphic\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelaxed slim fit (not body fitted)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft premium cotton construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUnisex sizing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned in New York\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primir Lifestyle","offers":[{"title":"XS","offer_id":45335314530373,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":45335314563141,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":45335314595909,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45335314628677,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":45335314661445,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/1711\/3157\/files\/D1CC2912-9799-4BC2-B819-441B47706F20.png?v=1783768919"},{"product_id":"prmr-new-york-mesh-varsity-shorts-red","title":"PRMR New York Mesh Varsity Shorts-RED","description":"\u003cp data-start=\"45\" data-end=\"375\" class=\"PDq2pG_selectionAnchorContainer\"\u003eBuilt for the days that don't slow down. The PRMR New York Varsity Mesh Shorts combine lightweight performance mesh with a clean collegiate-inspired graphic, creating an everyday essential that balances comfort and style. Designed with a relaxed athletic fit, these shorts offer breathable wear without sacrificing a premium look.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"377\" data-end=\"589\" class=\"\"\u003eFinished in a bold red colorway with the signature PRMR New York varsity logo, they're made to pair effortlessly with tees, tanks, or your favorite sneakers—whether you're in the city, at the gym, or on the move.\u003c\/p\u003e\n\u003cp data-start=\"591\" data-end=\"603\"\u003e\u003cstrong data-start=\"591\" data-end=\"603\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"604\" data-end=\"820\"\u003e\n\u003cli data-section-id=\"ba8vlv\" data-start=\"604\" data-end=\"643\"\u003eLightweight premium mesh construction\u003c\/li\u003e\n\u003cli data-section-id=\"9co3h6\" data-start=\"644\" data-end=\"666\"\u003eRelaxed athletic fit\u003c\/li\u003e\n\u003cli data-section-id=\"18mdcki\" data-start=\"667\" data-end=\"697\"\u003eBreathable double-layer mesh\u003c\/li\u003e\n\u003cli data-section-id=\"1vuwta1\" data-start=\"698\" data-end=\"737\"\u003eElastic waistband for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"53gmjf\" data-start=\"738\" data-end=\"776\"\u003eSignature PRMR New York varsity logo\u003c\/li\u003e\n\u003cli data-section-id=\"13qzan4\" data-start=\"777\" data-end=\"805\"\u003eDesigned for everyday wear\u003c\/li\u003e\n\u003cli data-section-id=\"1bbm8tc\" data-start=\"806\" data-end=\"820\"\u003eTrue to size\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primir Lifestyle","offers":[{"title":"S","offer_id":45336833916997,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":45336833949765,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45336833982533,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":45336834015301,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/1711\/3157\/files\/57290866-69F1-49CF-B433-AF41AFE2780E.png?v=1783804450"},{"product_id":"prmr-ny-varsity-shorts-pink","title":"PRMR NY Mesh Varsity shorts- PINK","description":"\u003cp data-start=\"33\" data-end=\"59\" class=\"PDq2pG_selectionAnchorContainer\"\u003eSoft color. 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Finished with our signature collegiate \u003cstrong data-start=\"266\" data-end=\"283\"\u003ePRMR NEW YORK\u003c\/strong\u003e logo, this colorway balances clean design with standout energy.\u003c\/p\u003e\n\u003cp data-start=\"349\" data-end=\"521\"\u003eWhether you're pairing them with a graphic tee, oversized hoodie, or your favorite sneakers, these shorts are built for summer days, city nights, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"523\" data-end=\"534\"\u003e\u003cstrong data-start=\"523\" data-end=\"534\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"535\" data-end=\"749\"\u003e\n\u003cli data-section-id=\"m2qgkf\" data-start=\"535\" data-end=\"567\"\u003eBreathable premium mesh fabric\u003c\/li\u003e\n\u003cli data-section-id=\"15awltf\" data-start=\"568\" data-end=\"596\"\u003eRelaxed above-the-knee fit\u003c\/li\u003e\n\u003cli data-section-id=\"14h5fb0\" data-start=\"597\" data-end=\"643\"\u003eElastic waistband with adjustable drawstring\u003c\/li\u003e\n\u003cli data-section-id=\"1k53457\" data-start=\"644\" data-end=\"686\"\u003eSignature \u003cstrong data-start=\"656\" data-end=\"673\"\u003ePRMR NEW YORK\u003c\/strong\u003e varsity logo\u003c\/li\u003e\n\u003cli data-section-id=\"ldqrrc\" data-start=\"687\" data-end=\"726\"\u003eLightweight feel for everyday comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1m37i27\" data-start=\"727\" data-end=\"749\"\u003eDesigned in New York\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"751\" data-end=\"785\"\u003e\u003cstrong data-start=\"751\" data-end=\"761\"\u003eColor:\u003c\/strong\u003e Light Pink \/ White Logo\u003c\/p\u003e","brand":"Primir Lifestyle","offers":[{"title":"XS","offer_id":45336844173381,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":45336844206149,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":45336844238917,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45336844271685,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":45336844304453,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/1711\/3157\/files\/69AC2188-867F-41B0-911D-8D67D1033536.png?v=1783804368"},{"product_id":"prmr-ny-mesh-varsity-shorts-knicks-blue","title":"PRMR NY Mesh Varsity Shorts - KNICKS BLUE","description":"\u003ch2 data-section-id=\"1ifta9q\" data-start=\"0\" data-end=\"30\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"3\" data-end=\"30\"\u003eKnicks Blue Mesh Shorts\u003c\/strong\u003e\u003c\/span\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"32\" data-end=\"74\"\u003eBring the energy of New York to every fit.\u003c\/p\u003e\n\u003cp data-start=\"76\" data-end=\"403\"\u003eThe \u003cstrong data-start=\"80\" data-end=\"112\"\u003ePRMR Knicks Blue Mesh Shorts\u003c\/strong\u003e are inspired by the city's basketball culture, featuring a vibrant royal blue colorway paired with the signature \u003cstrong data-start=\"226\" data-end=\"243\"\u003ePRMR NEW YORK\u003c\/strong\u003e varsity logo. 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